Studies and Proposals

Sustainability and awareness

In a world where the circular economy has become an urgent necessity, success is measured not only by the number of tonnes collected, but also by the ability to understand and influence the behaviour of millions of people. This report is based on the understanding that decisions regarding the management of complex systems, such as the types of waste covered by this survey, cannot be based on perceptions or clichés, but require solid, in-depth, integrated data.

For this reason, Erion has launched an ambitious research project which goes beyond the scope of a traditional survey.

This document brings together two approaches to analysis.

1. The Actual’ figures: a technical-scientific study conducted by Erion on unsorted waste. This study quantified the presence of WEEE (Waste Electrical and Electronic Equipment), portable waste batteries, textile waste, cigarette butts and EEE packaging waste in municipal waste bags in 15 Italian municipalities through 38 product analyses. This study enabled us to take a scientific approach to examining what is improperly disposed of.

2. The ‘Declared’ figures are based on an opinion poll which provided insight into how citizens think and act, and what they know. It also revealed what they need to change.

The following paragraphs provide a detailed analysis of the results of the opinion poll, which was developed alongside the product analyses.

This work aims to do more than just photograph reality. It also aims to provide a map of the causes, diagnose the barriers and, above all, offer a toolbox full of concrete, measurable solutions.

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